Learn UX Research
from industry experts
8 Week Certification Course
This course is built from the ground up to help you become an innovation leader, with a focus on practical knowledge and real-life case studies. You'll gain a deep understanding of user-centered design, design thinking, and customer empathy, as well as the skills to apply these concepts to your own work.
08
week rigorous online program
24
recorded sessions with real world case studies
06
modules
05
live sessions with expert practitioners
15
hours per week
30
assignments
and live feedback
from experts
Background
In today's digital world, user experience (UX) has become an essential part of creating successful products and services. The way users interact with the website or an app can have a significant impact on their engagement with the brand or the organisation. The global User Experience (UX) Market Size was estimated at USD 500 million in 2021 and is projected to reach USD 1.4 bn by 2028, exhibiting a CAGR of 16.40% during the forecast period. Digital economy of India is likely to hit the $1 tn mark by 2030. However, in these times, technology, price, and access is no longer a differentiator and hence UX is where businesses are now competing. UX research will be the next big skill needed in this industry.
The Course
Turian Academy has realized that the courses available in this domain focus largely on 'visual design' aspect while missing the larger picture of innovation and business alignment. Turian Academy's UX Research program is a high-intensity, short-term course focused on preparing high-quality industry-ready professionals who can navigate smoothly through essential concepts, methods, and business strategy alignments. Understanding the wider context of business innovation is crucial for a user experience researcher to align the work with business objectives, understand the competitive landscape, identify opportunities for innovation, and communicate with stakeholders. The course contains a healthy mix of pre-recorded videos, live interaction with experienced mentors, industry-focused assignments and personalized feedback sessions.
Why join this course?
8-week-long self-paced online program, including weekends
Mentoring from expert UX researchers at Turian Labs
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Curated and pre-recorded sessions for self-learning
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Industry-oriented tools and best practices built into the course
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Hands-on experience with live projects and live sessions with practitioners
Turian Academy Certificate on successful completion
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Assignments, assessments, and personalized feedback at each stage
Possibility of working with Turian Labs on exciting global assignments
What will you get?
01
Understand the innovation paradigm in the business context and the role UX research plays therein
02
Would be able to describe & articulate your views on a given situation/ product/ service within a given context in terms of its positioning, user experience, and market maturity
03
identify research goals, select appropriate methods, recruit participants
04
Use methods like projective techniques, cognitive walkthroughs, open-ended conversations etc.
05
Learn to analyze data and turn insights into actionable design or innovation recommendations
Who is it for?
01
Students and fresh graduates who are looking for a career in UX Research
02
Design professionals (UX/UI, Product, fashion, graphics and communication, etc…) who want to upskill themselves in the field of Design thinking and UX Research
03
Product managers and developers in the digital/IT industry interested in upgrading their skills in UX research
04
Other industry professionals, who are interested in shifting their career in UX Research
05
New start-up founders who are looking for growth and guidance in sustaining a user-centric business through UX Research, design thinking and innovation strategy
Course Content
Module 1
Understanding Business Innovation
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Why does a business need to innovate?
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What is a business lifecycle?
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What is the role of design in innovation?
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What is UX and how does it affect a business?
Module 4
Data Synthesis
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Why do we synthesize?
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Capturing user stories
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Getting started with synthesis methods and frameworks
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Module 2
Introduction to UX Research
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What is UX Research?
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How is UX Research different from Market Research?
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Decoding buzzwords around UX Research
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What is Design Thinking
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Module 5
UX Research Presentations
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Articulating actionable insights
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Formats for research findings
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Best practices for report writing
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Research implementation and impact
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Module 3
Conducting UX Research
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Snapshot of UX Research process
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What is context/system empathy?
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What is user empathy?
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Key concepts around empathy
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Module 6
UX Research Management
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How is research planned?
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Understanding target user and user recruitment
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Best practices in conducting UX research
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