Assumption and projection-based forecasting methods focus on the competition and the larger industry at play. Megatrends-based strategic foresight is a relatively new method finding gradual acceptance in industries across the board. An odd scientific phenomenon, a weird startup or a wayward consumer profile all seem disconnected in the beginning. Beneath the surface, they camouflage hidden patterns that are often the drivers of change. These patterns affect the future of markets, industries, policies and people dramatically. They can potentially render an entire industry irrelevant. This basic course teaches participants to connect such seemingly disparate signals to craft winning business strategies and future-proof their businesses.

​

As key decision-makers in their businesses, the top managers always seek the bigger picture and its likely impact on the P&L account, the brands, regulators, shareholders and society at large.

While the senior management brings in the usual repertoire of data-driven reports, the top management has to spot patterns quickly, detect non-linear trends early and sense the resultant hidden market opportunities for the future - from the data thus presented.

​

This one-day programme teaches delegates to apply megatrends-driven thinking in their high-stakes strategic calls. Data and leap-of-faith are the often-quoted decision-making tools. Megatrend thinking fortifies your decision-making with a clearer picture of the future.