Design Thinking Workshop
Design thinking is widely acknowledged as a human-centered approach blending people’s needs, technology application and the imperative of business success. It is fast gaining acceptance as a skill for complex problem-solving in the unprecedented times we live in. This programme will introduce you to the fundamental models and processes of design thinking, problem-solving approaches and equip you with a “design mindset” to view commercial or technological challenges and build holistic solutions.
Program Objectives
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Understanding the design thinking method in the business context
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Introduction to design thinking tools
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Framing problems right and validating them cost-effectively
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Gaining compelling user insights to explore the emerging consumer mindset
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Failing early & inexpensively: Quick prototyping to arrive at product/service concepts faster
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Design Sprint: How to manage a design project successfully
Course Content
The programme is structured as a two-day interactive workshop with a strong emphasis on activity-based (project-based) learning. The programme is delivered over 2 days structured into 5 sessions of 90 minutes each. Day 2 will be fully dedicated to a project activity to simulate a real-life design project.
Design Thinking Fundamentals
Understanding the “design mindset”, how design can be applied to business problems, design thinking first principles.
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Rapid Prototyping
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Evolving the design brief into concepts using the rapid prototyping method. Understanding the iterative approach to the design of real and virtual products through continuous prototyping, reviewing and refinement.
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Design Thinking Tools
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Learning how to apply design thinking tools like empathic user research, research schemas, personae creation, cluster analysis, rapid prototyping
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Design Delivery & Management
Understanding design delivery using concepts like design sprints, product planning and release management. Learning how to manage the entire design cycle from start to finish.
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Design Brief
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De-constructing and interpreting a detailed design brief to understand incremental, radical & disruptive innovation from the user perspective. Understanding how design radically impacts the meaning of a product, service or brand. How good design brief transitions from an unspoken user need to a customer aspiration.
Start your innovation journey. Get in touch with us today!
Are you looking for a standalone workshop for the team?
Are you looking for a power session on innovation and strategic foresight for your CXOs?
Are you looking at long term culture-building initiative in your organisation?
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Get in touch with us here.