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Design Thinking Workshop

Design thinking is widely acknowledged as a human-centered approach blending people’s needs, technology application and the imperative of business success. It is fast gaining acceptance as a skill for complex problem-solving in the unprecedented times we live in. This programme will introduce you to the fundamental models and processes of design thinking, problem-solving approaches and equip you with a “design mindset” to view commercial or technological challenges and build holistic solutions. 

Program Objectives

01

Understanding the design thinking method in the business context

02

Introduction to design thinking tools

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Framing problems right and validating them cost-effectively 

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Gaining compelling user insights to explore the emerging consumer mindset

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Failing early & inexpensively: Quick prototyping to arrive at product/service concepts faster

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Design Sprint: How to manage a design project successfully

Who is it for?

01

Mid to senior management

02

Any working professionals looking for upskilling

Course Content

The programme is structured as a two-day interactive workshop with a strong emphasis on activity-based (project-based)  learning. The programme is delivered over 2 days structured into 5 sessions of 90 minutes each. Day 2 will be fully dedicated to a project activity to simulate a real-life design project. 

Design Thinking Fundamentals

Understanding the “design mindset”, how design can be applied to business problems, design thinking first principles.

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Rapid Prototyping

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Evolving the design brief into concepts using the rapid prototyping method. Understanding the iterative approach to the design of real and virtual products through continuous prototyping, reviewing and refinement.

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Design Thinking Tools

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Learning how to apply design thinking tools like empathic user research, research schemas, personae creation, cluster analysis, rapid prototyping

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Design Delivery & Management

Understanding design delivery using concepts like design sprints, product planning and release management. Learning how to manage the entire design cycle from start to finish.

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Design Brief

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De-constructing and interpreting a detailed design brief to understand incremental, radical & disruptive innovation from the user perspective. Understanding how design radically impacts the meaning of a product, service or brand. How good design brief transitions from an unspoken user need to a customer aspiration.

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Start your innovation journey. Get in touch with us today!

Are you looking for a standalone workshop for the team?

Are you looking for a power session on innovation and strategic foresight for your CXOs?

Are you looking at long term culture-building initiative in your organisation?

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Get in touch with us here.

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