UX Research Certification Program (UXR)
This course focuses on building user-experience research (UXR) and management capabilities within corporates. Through this program, teams can enhance the understanding of user needs, behaviors, and preferences, leading to improved ability to develop products and services that meet those needs. User experience research provides insights into how people interact with products, services and experiences (digital or physical), and it can help professionals identify opportunities for improvement and innovation. By developing expertise in user experience research, professionals can create more effective, efficient, and engaging user experiences, which can lead to greater customer satisfaction, loyalty, and business success.
Program Objectives
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Develop the skills and knowledge necessary to design and evaluate effective user experiences
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Gain a deeper understanding of user needs and behaviours, as well as how to design and evaluate products and services that meet those needs
Course Content
Understanding Business Innovation
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Why does a business need to innovate?
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What is a business lifecycle?
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What is the role of design in innovation?
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What is UX and how does it affect a business?
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Data Synthesis
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Why do we synthesize?
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Capturing user stories
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Getting started with synthesis methods and frameworks
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Introduction to
UX Research
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What is UX Research?
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How is UX Research different from Market Research?
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Decoding buzzwords around UX Research
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What is Design Thinking
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UX Research Presentations
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Articulating actionable insights
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Formats for research findings
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Best practices for report writing
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Research implementation and impact
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Conducting UX Research
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Snapshot of UX Research process
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What is context/system empathy?
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What is user empathy?
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Key concepts around empathy
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UX Research Management
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How is research planned?
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Understanding target user and user recruitment
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Best practices in conducting UX research
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Start your innovation journey. Get in touch with us today!
Are you looking for a standalone workshop for the team?
Are you looking for a power session on innovation and strategic foresight for your CXOs?
Are you looking at long term culture-building initiative in your organisation?
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Get in touch with us here.