
UX Research
Certification Programme (UXRCP)
8 Week Course
Expectations from the candidate
01
A Graduate in any stream
02
Skilled in written and spoken English
03
Willing to take the leap into the exciting world of Design Thinking and UX research
Course Content
Module 1
Understanding Business Innovation
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Why does a business need to innovate?
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What is a business lifecycle?
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What is the role of design in innovation?
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What is UX and how does it affect a business?
Module 4
Data Synthesis
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Why do we synthesize?
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Capturing user stories
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Getting started with synthesis methods and frameworks
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Module 2
Introduction to UX Research
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What is UX Research?
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How is UX Research different from Market Research?
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Decoding buzzwords around UX Research
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What is Design Thinking
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Module 5
UX Research Presentations
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Articulating actionable insights
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Formats for research findings
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Best practices for report writing
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Research implementation and impact
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Module 3
Conducting UX Research
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Snapshot of UX Research process
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What is context/system empathy?
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What is user empathy?
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Key concepts around empathy
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Module 6
UX Research Management
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How is research planned?
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Understanding target user and user recruitment
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Best practices in conducting UX research
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