Megatrends & Strategic Foresight Program
Advanced
As key decision-makers in their businesses, the top managers always seek the bigger picture and its likely impact on the P&L account, the brands, regulators, shareholders and society at large.
While the senior management brings in the usual repertoire of data-driven reports, the top management has to spot patterns quickly, detect non-linear trends early and sense the resultant hidden market opportunities for the future - from the data thus presented.
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This one-day programme teaches delegates to apply megatrends-driven thinking in their high-stakes strategic calls. Data and leap-of-faith are the often-quoted decision-making tools. Megatrend thinking fortifies your decision-making with a clearer picture of the future.
What you will get
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Live Mentoring
1-on-1 mentoring from Turian UX researchers
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Certification
After earning this course certificate, you will be a certified UX Researcher. This certificate equals an educational qualification.
Working With the Best Clients and Partners
Program Objectives
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How to apply megatrend thinking to interpret board-level data and reports?
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How to use megatrends to craft and communicate your future vision to employees, shareholders and customers?
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How to deploy “untested bets” on the future of your company’s business model?
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How to use megatrends to beat the obsolescence cycle and fragile consumer loyalty?
Course Content
The programme is structured as a day-long interactive workshop with a strong emphasis on activity-based learning. The programme is delivered over 1 day and structured into 4 sessions of 75 minutes each.
Understanding Megatrends
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How megatrends directly impact the big-picture business thinking
Scenarios
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Using scenarios to craft business
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Brand, product and service narratives
Deploying megatrends for business analysis
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Using megatrends to interpret data-heavy research reports
Applying foresight
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Directing your company’s business plans using foresight thinking
Learn from the Best
Founder, Turian Labs
Manoj Kothari
Manoj is one of India’s leading Design Thinking practitioners and a futurist today. Prior to founding Turian Labs, he co-founded and led another product innovation & design company – Onio Design Pvt. Ltd. and a digital branding company ITERNIA.
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In a career spanning more than two decades, Manoj led innovation engagements with several global brands and organizations. He is an expert trainer for CXOs/policy-makers on Design Thinking and Megatrends-based future envisioning.
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​He is a visiting faculty at several leading institutions like ISB, NID, IITs, and mentors startups in various capacities. He is a mechanical engineering graduate from IIT (Indian Institute of Technology, Bombay, batch of 1992), and has a postgraduate degree in Industrial Design from NID (National Institute of Design), Ahmedabad.