1. Context of innovation in business

This session provides an overview of the innovation paradigm in the business context and the role UX research plays therein. Design Thinking is the hidden core of UX research and UX design, hence this session provides a quick glimpse of the DT process with a hands-on workshop to know the underlying essentials which will be used throughout the course.

Topics:

- Process and positioning of Innovation

- Concept of product positioning

- Concept of market maturity

- Context of UX in innovation (what is UX)

- Discussion - UX of physical (pen/table) or digital product - connected customer journeys, the moment of truth.

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2. Introduction to UXR

Introduction to the concept of UX research via the concept of Design Thinking. UX research (empathic research) must be understood in contrast to Market Research.

Topics:

- Introduction to DT - Design Thinking as a process for innovation

- Role of UXR in product innovation journey (where does it fit)

- Defining User Experience Research - Mapping the mental model

- Decoding 20 buzzwords around UXR

- Market research vs User experience research (data analysis vs user research)

- Snapshot of a complete research process (Secondary research > Primary research)

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3. Data collection - UXR methods

The module creates an understanding of UX research methods and equips the candidates to articulate.

Topics:

- Secondary research methods

- Primary research methods - Qualitative and Quantitative

- Types of Qualitative methods

- Tech-supported data collection

- Types of Quantitative methods

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4. Research execution and synthesis

This module aims to aid students in pattern recognition. It will prepare students to contextualise their research findings depending on the research objectives of the study.

Topics:

- Research prep

- Interpretation of project brief

- What is a Discussion guide?

- Conducting interviews

- Data Synthesis

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5. Research report writing

This module will act as a frame of reference(s) that would allow students to identify report templates that can be appropriate for their study. It would further provide layout mandates that not only aid in report writing but also provide overall structuring of thought and representation of the same within the set guidelines.

Topics:

- Video highlight

- Case study writing

- Executive summary

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6. Research management

This last module provides the foundations for program management and role definition in the field of UXR. It provides students with the ability to hone skills of critical thinking by leaning into areas such as project deliverables, resource allocation, training and feedback. Furthermore, this module aims to cover the necessary tools for swift and efficient communication. This last module provides the foundations for program management and role definition in the field of UXR. It provides students with the ability to hone skills of critical thinking by leaning into areas such as project deliverables, resource allocation, training and feedback. Furthermore, this module aims to cover the necessary tools for swift and efficient communication.

Topics:

- Project planning

- Deliverables

- Methodology

- Timeline

- Participant criteria

- Screening and recruiting

- Team formation and task delegation

- Best practices in conducting user research